TikTok Money Calculator [Influencer Engagement & Earnings Estimator]

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TikTok Influencer Engagement and Earnings Calculator

Our Exclusive TikTok Money Calculator calculates the approximate earnings from a TikTok account based on the social engagement rate, the quantity of views per video and the number of followers.

Please remember that the IGface TikTok Earnings Calculator is not directly connected with the TikTok platform and is a standalone analytics tool designed for educational purposes. These instruments are not developed by TikTok and not in any way associated with or endorsed by TikTok. The TikTok Influencer Engagement and Earnings Calculator was created for bloggers and opinion leaders to predict potential income from advertisement campaigns.

What exactly the TikTok Calculator Does?

Increase Your Earnings on TikTok

At this moment, the best way for TikTok users to gain money is to create in-video advertisements and promotions for businesses or individuals. Since TikTok’s advertising network is still non-existent, the only way to make money for influencers is to discuss the details of the advertisement campaign beforehand. The most popular influencers and opinion leaders will be recognized almost instantly and therefore will be the first one to sign partnership deals with the biggest brands. It is a known fact that an average TikTok influencer should gather at least a thousand followers in order to reach the first potential advertisers. The rates for sponsored videos vary constantly, but famous influencers can earn from $500 to $20,000 per video depending the type of promotion and the exposure of the user’s account on TikTok

The are various methods for earning money on TikTok:

  1. First off, you can create a short integration in one of your videos, usually from 30 to 45 seconds. This quick segment is a popular and cost-effective method of promotion for startups and other influencers on Tik Tok.
  2. You can produce full sponsored videos that big brands and large companiesprefer for advertising products or services. There are a thousand ways that you can record a video like this and the more creativity you put in it, the better the result will be. You can advertise brands either directly or indirectly - by showing and discussing the product or service itself, or simply having the merchandise on display. These details and the length of the promotional segment should be arranged and discussed with the advertiser beforehand
  3. Try promoting your content on other platforms, such as Youtube and Instagram. It is a known fact that TikTok videos migrate to other social media and you have a good opportunity to find additional followers on these platforms.
  4. If you own other social media accounts or have a business of your own, then TikTok is the best spot to popularize all of it. Your followers would be happy to learn something new about you.

Not many people know that TikTok does not yet reward users with native ads, as Google and Youtube does it on a regular basis. This creates a problem for establishing the basic advertisement rates for TikTok influencers. Many factors are arranged prior and sometimes a contract is signed between the advertiser and the video creator. One thing is certain, companies and brands are studying the metrics of TikTok influencers and the followers count is not necessarily the most important stat in a TikTok account. What really matters for a successful marketing campaign is the engagement rate that will determine the number of people who will be interested in a brands product or service. This in turn will result in a better conversion rate for the advertiser.

This is where our TikTok Influencer Engagement and Earnings Calculator will help you determine the approximate engagement rate of your TikTok account in order for you to determine your potential value on the market as an Influencer. In conclusion, the higher your engagement rate on your videos is, the more likely companies and brands will consider your creative content for marketing purposes. The social engagement formula is quite simple and works similarly to other social media platforms:

(Number of likes + Number of comments/Number of followers) x100

Our TikTok Calculator uses the same formula to calculate the social engagement rate for our clients, but you can use it either for a single video or to find out the total social engagement rate of your account.

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