Instagram Money Calculator [Influencer Engagement & Earnings Estimator]

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The Instagram Money Calculator is designed to estimate the approximate earnings from an Instagram account of an influencer, blogger or an opinion leader. The way this tool works, is that it accumulates stats from your social channel, such as the number of likes, comments and followers to give you an estimate of your potential earnings. The tools below are not official Instagram tools and not in any way associated or endorsed by Instagram. Please note that the that the IgFace Instagram Money Calculator is in no way associated nor endorsed by Instagram and was designed as an educational tool for providing analytical data for marketing research.

As you may already know, Instagram does not provide the option for displaying native ads on individual accounts as Youtube or Google does. This means that the only way for Instagram users and influencers to monetize the creative content is to search for companies and individuals who are ready to buy an advertisement spot in one of the influencers posts. Many large companies opt for Instagram ads to save time, however these lack proper targeting and therefore might not be as effective as a sponsored post in a popular Insta account. The rates for advertisement posts in an influencer’s account depend on a number of factors. Companies and brands are paying attention primarily to the number of followers and the engagement rate of an Instagram page. However, a large number of followers does not necessarily mean that an Instagram channel is active and users are interacting with it’s creative content.

Unlike other social media platforms Instagram has a very high engagement rate, meaning that much more Insta users interact with each others content in the form of likes, comments and views. Our Instagram Money Calculator uses this data as well to determine the percentage of your engagement rate and to calculate the approximate earnings that you may receive from your creative content. As a general rule, a 3% engagement is considered high enough for an account to be an influencer or an opinion leader in the Instagram community. And of course, the rates for sponsored posts differ considerably depending on the niche of the Instagram channel, and brands tend to contact influences with similar content and interests.

It is possible for any Instagrammer to make money with original creative content, but first, it is important to build a considerable following with the Instagram community. Here are a few basic tips on how to increase the number of your Instagram followers:

  • Write a stunning bio, concisely describing yourself or what do you do.
  • Post original content regularly. Find out the best posting time that works for you.
  • Perfect your content. Remember that being an influencer is also a learning curve and therefore you must research how to make your photos shine and be more appealing to your followers.
  • Do not forget about hashtags to let users find your content.
  • Communicate with your followers, try replying in the comment section more often.

We hope that the IgFace Instagram Money Calculator will come in handy with your daily activities, whether you plan to start earning on Instagram or if you are looking to make your Insta page more popular. Check our other tools from IgFace and start making money with your social accounts!

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